Winning With a Culture of Recognition – book notes (Quick read, short book, 4 chapters)
Winning With a Culture of Recognition dives into the use of strategic recognition program to promote company culture and increase employee engagement. When incorporated into corporate management practices it can help reinforce desired behaviors out of employees, can help create wanted culture, increase engagement, etc.
Recognition, as opposed to incentive, is awarded for frequently subjective behaviour and values (that you want to reinforce), the reward is unknown, frequency of reward is unknown, but it occurs frequently. Intangible award sare primary and tangible awards are secondary. It is focused on many as opposed to incentives which are usually only awarded to a few top performers.
Strategic recognition program should:
- be linked to corporate vision, values, and objectives
- have specific outlined objectives/goals and measures
- give everyone the opportunity to participate
- give the power of individual choice (to increase the significance of the award)
- be supported from “the top”
- have strong associated measurement strategic metrics (e.g. 90% of employees are touched by the program as either recipients or nominators).
- be promoted, or it will disappear.
- Obtaining some input from all levels when designing a recognition program is helpful. Conversation should focus however on motivation and organization values rather than on what the recognition would be. In these cases “Cash” comes up as a wanted reward. Cash however is not ideal.
The book goes into building a business case, setting a budget based on salary budget %, and many other points on successful implementation, promotion etc. I won’t be summarizing this as it is info beyond my interest at this point.
Overall the book provides a few useful insights, but as a whole is better aimed at HR, executives, or small business owners looking to develop a strategic program to help build culture and increase employee engagement.
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